In this digital age, many people could potentially receive job offers based on their LinkedIn profiles. If you’re struggling online, Miranda can get your profile ready to jumpstart your new career. She’ll take the time to expertly craft and format your biography and experience listings to make you stand out against the competition.
What is LinkedIn Profile Optimization?
LinkedIn profile optimization simply means to get your LinkedIn profile to its very best to be seen by potential employers or anyone else. There are several ways that this can be achieved.
- Keywords, keywords, keywords: Make sure that your profile has the “keywords” to your profession sprinkled a few times throughout your profile. For example, Miranda is a freelance writer, so she was sure to include the word “freelancer” a couple of times throughout her profile. However, don’t go overboard. If you have a keyword repeated too many times, it may be considered as spam to Google.
- List your skills and other important information: LinkedIn isn’t a dating site, so don’t skimp out on your LinkedIn profile optimization. Be sure to include ANY and ALL information that could help you land that job. The types of information that would be most helpful would be skills, education, degrees earned, certifications, any relevant training, etc.
- Be Different: It is a common trend on LinkedIn to just rehash your resume on your summary. That is not going to get you noticed. Some experts even say that most LinkedIn profiles are boring. You don’t want to be boring. You want to stand out. For example, Miranda’s opening for her LinkedIn profile reads: “As a Professional Freelance Writer that can cover an array of different topics and forms of content, my online search history may be a bit odd to some.” It’s a funny statement about her profession that can potentially grab the reader.
- End with a call to action: End your summary with a call to action that tells the reader how you can be of help to them and gives them a way to contact you. They read through your profile, they’re interested, and the contact information is right there.
Most people don’t think about it too much when they are making any kind of social media profile. Don’t make the same mistake with your career. There are lots of resources out there to help with LinkedIn profile optimization. If you would like help with yours, feel free to contact Miranda.